Lead magnet and enquiry form contract

The website uses two conversion tiers plus an email-only newsletter form. New forms should reuse the relevant include rather than introduce page-specific field names.

Submission method

Forms are native HTML owned and styled by this site. _includes/forms/hubspot-content.html renders the fields, assets/css/forms.css styles them, and assets/js/hubspot-forms.js sends submissions to HubSpot’s unauthenticated Forms API:

POST https://api.hsforms.com/submissions/v3/integration/submit/9456893/{formId}

Do not reintroduce js.hsforms.net, hbspt.forms.create, an API key, or a private-app token. The browser submission contains the HubSpot field internal names, page context, and the hubspotutk cookie when available. HubSpot remains responsible for contact storage, workflows, notifications, and delivery emails.

Tier 1: HubSpot content forms

Every lead magnet form in HubSpot must contain these required contact properties:

• firstname — First Name
• lastname — Last Name
• email — Work Email
• company — Company Name

Each form must also contain a hidden single-line text property with the internal name lead_source_detail. The website’s forms/hubspot-content.html include submits this property with an asset- and placement-specific value. Do not add telephone, company size, or qualification dropdowns to Tier 1 forms.

Current HubSpot form mapping:

Configure HubSpot delivery and nurture workflows to branch on lead_source_detail. HubSpot rejects unknown fields, so this property and every other submitted property must be included in the corresponding published HubSpot form with exactly the internal names listed here.

All Tier 1 forms redirect to /lead-magnet-success/, which tells visitors to expect the requested resource by email shortly.

Tier 2: demo and strategy enquiries

The HubSpot forms must use these property-aligned fields:

• firstname — required
• lastname — required
• email — required
• company — required
• phone — optional unless Telephone is the selected contact method
• preferred_contact_method — required, Email or Telephone
• message — optional
• company_size — optional
• lead_source_detail — hidden placement value

Current Tier 2 HubSpot form mapping:

Both forms are rendered through _includes/forms/hubspot-content.html and submitted through the API. Keep their HubSpot field definitions aligned with the schema above and include the hidden lead_source_detail property. The company_size option values and preferred_contact_method values in HubSpot must match the values rendered by the include.

Request Demo forms redirect to /success/. ERP Strategy Call forms redirect to /strategy-call-success/. Newsletter forms show a website-controlled inline completion message after HubSpot accepts the submission.

Newsletter

The newsletter form uses form ID 63ddf8b0-3b4f-49a7-8ed2-d457c2f07ace and submits email plus the hidden lead_source_detail placement value. It is not a lead-magnet gate and does not affect the ungated demo video.